As Harvard Business Blog review: What is Facebook really claimed, "Facebook is magnetic as a function of its social engagement. People are drawn to it, because people are drawn to people. That's why we gather in crowds for sporting events, political rallies, and mass celebrations on New Year's Eve". Thanks to Mark Zuckerberg, today marketers have an influential tool like Facebook to interact, motivate and maintain customers on their company's official pages. CIMB Thai under CIMB Group, is Malaysia's second largest financial services provider and one of Southeast Asia's leading universal banking groups. It offers consumer banking, investment banking, Islamic banking, asset management and insurance products and services. CIMB Thai iniatiated "Gift of Joy", a online sweeptsaking campaign. Based on Thai people's preference of luck, this campaign became a talk-of-the-town just an overnight. Let see how it works!!!
**CIMB provided Louis Vuitton's Never Full bag, Samsung mobile, Gift voucher, and more for participating rewards.
