I went to department store last week. Celebrities’perfume can be easily seen in Macy’s, Bergner’s, Sears, Nordstorm, Bloomingdale, or even Superstore like Walmart and Target. More than 40 celebs have now a perfume under their names. notable exception was "White Diamonds", endorsed by Elizabeth Taylor and made and marketed by Elizabeth Arden. It was still the best-selling celebrity-endorsed perfume 20 years after its introduction in 1991. Why celebs did perfume business these days? Answer: They can make money from their perfume, huge amount of money in their pocket. Let’s see the top 10 celebrity fragrances in 2011.
In marketing view, celeb’s frangrance not only boosts up costmetic brand revenue (average sale is around $15.7 million) but also enhances brand perception. This table above prooves that people buy celeb’s fragrance because of they are big fans of these celebs.
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